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Skype推出广告服务

减小字体 增大字体 作者:免费网络电话(本站)  来源:本站原创  发布时间:2011-03-09 10:48:48
       为了提高收入加速上市进程,Skype在今日决定在主页上插入相应广告,因此著名网络电话服务商Skype于当地时间3月8日上午十时对外宣称,该公司即将推出广告服务,希望该广告平台对推广产品和服务厂商有促进作用。
 
       Skype网络电话在美国将与Meebo,在英国与Ad2One,在德国与Stroer Interactive合作,联合销售广告,平台支持大尺寸、带有互动元素的广,显示广告还将带有“点击@通话”按钮,使用户能“即时”对广告作出反应,广告可以通过Facebook和Twitter分享。
 
       Skype称广告不会以损害用户体验为代价,目前投放广告的页面仅限于英国、德国和美国,公司仍然会将用户体验放在第一位,这也是它为什么花了大量的时间去尝试和测试各种广告模式的原因。
 
在Windows下Skype的广告界面
 
       Skype还公布了首批广告客户,其中有全球最大的手机生产商诺基亚,新兴的团购网站Groupon,还有Comcast旗下环球影业和维萨等知名企业。
 
相关英文报道:
Advertising in Skype
       Today we announce something new – the launch of advertising in Skype, which will appear in the Home tab in Skype starting this week.
 
       The Skype experience is our first priority, which is why we we've taken a lot of time working through and testing what kind of advertising would work best in the Skype environment. In fact, some of you may have seen some test ads from our friends at Rdio in the last month or two. As we roll out ads on a wider basis, we expect to continue to test and learn a lot more, and make any necessary adjustments along the way.
 
       We believe that advertising, when done in the right way, will help us continue to invest in developing great products.
 
Here's the detail of what we're doing:
 
       We're working with some great advertisers, including Groupon, Universal Pictures, and Visa.
Ads will appear in the US, UK and Germany and advertising sales for Skype are initially focused in those markets.
 
       You may only see ads occasionally. Our initial plan is to show an ad from one brand per day in each of the markets where advertising is being sold.
 
       The ads will appear in the Home tab in Skype for Windows, and we may experiment with ads in other areas as well.
 
       The ads won't interrupt your Skype experience. You won't suddenly see annoying pop-up ads or flashy banner ads in middle of conversations.
 
       We may use non-personally identifiable demographic data (e.g. location, gender and age) to target ads, which helps ensure that you see relevant ads. For example, if you're in the US, we don't want to show you ads for a product that is only available in the UK.
 
       You can opt out of allowing Skype to share this non-personally identifiable demographic data with advertisers from the Privacy tab in Tools ▸ Options.
 
       The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you're apart.
 

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标签(Tags):Skype广告服务 Skype网络电话广告服务

作者:免费网络电话(本站)

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